How a digital solution can improve driver retention for your taxi business during COVID-19

Indhumathi D


Driver retention is one of the major problems faced by taxi service providers in the wake of the global pandemic. The spread of hazardous infections and a temporary plunge in ride volumes compelled drivers to keep away from their professional responsibilities. Now that the commuters are switching to the new normal, the ride volume is increasing and ride-hailing service providers ought to strengthen their workforce to convert incoming opportunities into revenue.

Here is how a digital solution helps boost driver retention for your taxi business amid COVID-19.

Ensure driver safety

Safety is the top priority of taxi drivers with the COVID-19 effect still on the air. Encourage your drivers to use face masks and hand sanitizers to curb the transmission of infections. Install partition shields in your vehicles to ensure that your drivers and passengers keep up their physical distance.

Using a digital solution for your taxi business, you can prompt your drivers to upload a selfie with their face masks on and use the safety checklist integrated with the driver app every time they accept rides. This way, you let your drivers know that you care about them and end up earning their confidence.

Implement income transparency

On-time remuneration processing is one of the best ways to satisfy your drivers, particularly during uncertain times. With a customized digital solution, you can easily keep track of the revenue flow into your business and automate payroll processing for your drivers based on their predefined commission rates.

On the other hand, drivers can also view their income from time to time using the earnings tab in the driver app. This way, they gain complete transparency into their returns.

Reward your drivers

Timely rewards prompt your drivers to exhibit maximum productivity and also strengthen your relationship with your workforce.

With a taxi solution, you can conveniently monitor the performance of individual drivers and offer rewards accordingly. Besides, the digital solution also facilitates you to initiate driver referral programs and provide your resources with bonuses when they add new drivers to your network. This way, you can recruit new drivers for your taxi business while retaining existing ones.

Create new opportunities

Reducing idle time for your drivers and keeping them engaged is the key to retain them. While maintaining ride-hailing as your mainstream business, explore other verticals that require transportation to unleash more new opportunities. On-demand delivery, for instance, is witnessing a whopping growth amid the pandemic. Use your drivers to make doorstep deliveries apart from accepting rides thereby generating fresh prospects for them.

Besides helping in effective driver engagement, on-demand delivery also holds a promising scope for exponential business growth in the near future.

Want to engage your existing drivers and expand your workforce simultaneously with a personalized taxi solution? Get in touch with our consultants at TaxiMobility.

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