How a digital solution can improve customer retention for your on-demand delivery business

Indhumathi D


The restriction of movement followed by the COVID-19 pandemic has spiked on-demand deliveries like never before. As a delivery service provider, now is the time for you to grow your business by attracting new customers while retaining the existing ones.

Here is how you can improve customer retention for your last-mile delivery business using a customized digital solution.

Real-time updates

Keeping your customers informed about their deliveries is the key to satisfy them. In fact, 83% of customers today expect maximum visibility from last-mile delivery businesses. With a digital platform for your delivery business, you can allow your customers to track their orders in real-time and receive essential updates via push notifications.

Smart routes

Quick deliveries can fetch you more happy customers. Using an on-demand delivery suite, you can create optimized routes and help your delivery executives to reach your customers at the earliest. Besides, you can also assign multiple deliveries along a given route so that your resources can fulfil several orders in a single trip, thereby reducing overhead costs.

Zero-contact deliveries

Given the COVID-19 outbreak, social distancing is mandatory to avoid infections. Naturally, your customers would prefer contactless deliveries over the conventional delivery setup. A digital solution for delivery services promotes zero-contact and generates digital proof of delivery by facilitating customers to make payments for their orders using selected online payment gateways.

Customer feedback

Your work does not stop with prompting your target audience to use your delivery service. Knowing your customers’ response to your service is also equally important. Encourage your customers to record their feedback after each delivery using the review and rating feature of the digital platform. This way, you can get a bigger picture of your pros and cons and make improvements accordingly to raise your service standards.

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