Effective strategies to overcome the competition in the on-demand food delivery business

Indhumathi D


The on-going covid-19 pandemic has disrupted countless businesses around the globe. Covid-19 has presented a new threat for several businesses, multinational concerns, manufacturing industries and more. Continuous lockdowns, night curfews, stringent social distancing protocols have evolved as the “new normal”.

With the fear of contagion, the majority of people have now turned towards online shopping.

Online ecommerce and food delivery business achieved a new milestone!

Online ecommerce and food delivery businesses smell success with constant orders flooding each passing day. With more people ordering food online, several third-party companies and restaurants started relying on the food delivery applications to boost profits.

Here is a gist which helps you start an online food delivery business without huge bucks,

Search for legit on-demand food application provider

The global online on-demand food delivery market is highly competitive with so many players. These days, there are several food application providers budding every corner. But it is crucial to identify the ideal on-demand application providers who offer custom-built features to match the customer’s expectation.

On-Demand Food Delivery App

To stay ahead of the curve, it is significant to require on-demand food delivery applications that is filled with essential features like

  • User-specific panel: Make sure you acquire three set of food ordering application such as admin panel, customer ordering suite, and delivery application with simple accessibility.
  • Push Notifications in On-Demand Food Ordering App: Push notification is the magic wand that helps in notifying your potential customers about the discounts, special offers, new deals, etc.
  • Real-Time GPS Tracking of Food Delivery: Real-time assist delivery executives to track the users’ location and equally customers can easily track the progress of the delivery executives.
  • Easy Payment Options with multiple payment gateways: Ensure fast, secure and multiple payment gateways is assured with in-built payment system.
  • Ease and effortless order placement: User-friendly interface enabled for quick order placement. Better app engagement and multiple orders can be achieved with greater user interface.
  • Quick registration and profile creation: With hassle-free registration, you can quickly navigate to food ordering window and enjoy delicious food in a fast turn-around time.
  • Accessible restaurant profile and ratings: Restaurant profile and rating if the quick bite of knowledge that gives more insights of what you’re looking for

Launch an online food delivery application

Build a unique application suite for your food delivery business and get multiple benefits. Go ahead of the on-demand food delivery competition, provide something that your competitors fail to offer. To drive exponential business growth and provide exceptional user experience, it is crucial for your online delivery suite to be equipped with advanced UI features.

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Note the number of restaurants in your targeted region

Before heading with the online food delivery business, one should have a clear idea and understanding about the restaurant who are highly interested to get their food delivered via your delivery platforms. Initially note the restaurants who are desiring to be a part of your business. Connect and collaborate with the nearby cuisines, restaurants, third-party food businesses and sign the best deal to leverage your food delivery business.

Check-out the availability of delivery staff

Checking and assigning each order is the other important factor of a food delivery business. You can either hire a delivery executive, or team-up with other delivery team and design an efficient delivery network.

Understand your customers

Knowing and understanding the interest, desires, preferences of the customer is a key factor irrespective of any business. You can organize an event, run a social media poll or conduct a survey to know where the interest of the customers lies. Giving them the favorable options enhances your business growth.

Offer amazing features to attract huge customers

If you wish to fill your online food delivery business with orders, then offering amazing features would help. Wondering how? There are so many ways, letting few secrets, offer hours deals, weekend deals, special occasion offers, minimum cart value discounts and surprisingly more.

Proven ways to stay ahead of the competitors and scale success

Be available on all social platforms

Be available on all social media profiles, display your recent deals on the social pages. Connect/follow and share the post on the Facebook groups, LinkedIn communities. List-out your new arrivals and offerings on the Facebook page, Instagram.

Advertise your uniqueness on social platforms

Ads and premiums: bingo! No matter if you already have your online commerce store or you are starting your eCommerce adventure, you can deploy the targeted ads based on the search history and preferences.

You can deploy a colorful ad, carousel, 3-d animated video ads in any of the social media platforms like Instagram, Facebook and get huge traction.

Offer discount codes/coupons

People love signing up for free shipping, coupons, and deals that save them money. You can offer a discount code for their first or next purchase to initiate the interest. If possible, you can give small gifts as a token of love.

Colorful Catalogs

Offer online catalogs, colorful e-books to grasp quick attention. List-out your special prices and market prices to educate and inform people.

Stalk your competitors

Spy your competitors, go the extra mile to learn their latest marketing strategy. Check-out, if you wish to dominate/master your competitors then you would require to track every single action on their social media pages, marketing campaigns, offers, and the list goes on…

Target food lovers, healthy food enthusiast

Provide massive offers to food lovers, healthy food enthusiasts Turn the unhappy customers of your competitors and delight them with your offers. Analyze and understand their requirements and help them with your offerings.

Start and accelerate your online food delivery business and harness multiple opportunities!

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