There are several things you must thoroughly follow while entering into taxi business. To start up a taxi business is not quite easy one, there is lot of obstacles waiting on taxi business which you must deal with effective techniques. Here am dropping five key elements to successful taxi business.
Go Offline
Typically cab drivers will belongs to some social communities but it wont bring any new technology to them. They wont spend much time in communities so go directly and talk to them rather do email or running ad campaigns. Cab Drivers are more social than normal people so explain new technology for cab dispatching and grab more cabbies into your taxi business, because word of mouth is more trusted medium to attract someone.
Make it feel Unique & Special
Everyday its all being distinct and special, in this case you tell drivers that you are first to using new technology to grab your customers. Explain the benefits such as user profile, GPS based location tracking, online payment and safe orders etc. Create trustworthy among cabbies, So that Cabbies will bring more people to try this new technology.
Start Local
You might be planned to start up your business over various countries or cities however initiate with local and find right audience for your business. Probably none of the taxi companies has started up in several cities at single time so start your business in small city and target your distinguished audience and grow-up your business.
Be Prepared Before Go To Public
To start up with less number of cabbies are not enough for developed counties to engage more people. At least 50% drivers should be offline when you launch taxi business.
Advertise With Local Newspaper
Newspaper is still huge media to advertise and engage local taxi drivers. They have free time and so probably cabbies used to read news so they wont miss any opportunities as well do not forget to measure the conversion.