Business Insights and Tactics of Uber That Make It Work

Arun Kumar | July 28 - 2017


Are you into taxi business? Want to have a progressive growth in taxi industry like Uber? Here I have a few unrevealed secrets of Uber app to drive your taxi business faster and smarter.
Ridesharing market is wide, and for taking a large piece of it, you need to proffer frictionless access, offer a better experience for riders as well as for taxi drivers, and deliver service that must define your brand.

After Uber’s unrivaled victory, many Uber-like taxi apps have started creeping into the taxi-hiring industry. While acquiring a one with Uber clone script, you have to be vigilant enough to testify whether it has all the features and technology that propelled Uber’s growth.

The Go-to-Market Strategy
When Uber waded into the cab-hailing business, they had to tackle “chicken-or-egg” problem while trying to captivate both drivers and riders concurrently. They relied on hands-on strategies such as word of mouth, free or discounted rides, and a brilliant go-to-market strategy to reveal their presence in the market. Every strategy worked for them; that does not mean that the same strategies will work for all. Need to have a unique strategy besides having an app like theirs.

The Tech Stack
Uber relies on a technology, which is very simple and not so tangled; that’s why many had imitated and invoked Uber clone script. While adhering an open-source, taxi-booking software for taxi business, make sure that it is packed with following features:

1. Geolocation – To identify device’s location, find driving direction, and integrate with mapping software
2. Push notification and SMS – To keep customers updated with your offers and promotional aspects
3. Payment integration – To ease the payment process by integrating all the available payment options such as cash payment, card (credit or debit) payment, or even wallet payment

Advantageousness of Uber clone app
To run a successful taxi-hailing business, the business operator needs two separate apps for riders and drivers. Besides these two, the operator requires web panel to have control over the every process of taxi booking. Having custom-built, Uber clone app at your side accompanied by a unique strategy for your business, you can have a thriving taxi business on the go.