Indhumathi D

Driver retention is one of the major problems faced by taxi service providers in the wake of the global pandemic. The spread of hazardous infections and a temporary plunge in ride volumes compelled drivers to keep away from their professional responsibilities. Now that the commuters are switching to the new normal, the ride volume is increasing and ride-hailing service providers ought to strengthen their workforce to convert incoming opportunities into revenue.

Indhumathi D

The global pandemic has influenced us to switch to a new normal lifestyle with strict adherence to social distancing. The inevitable need to avoid human contact in public spaces has resulted in the massive growth of the cashless economy. In fact, Visa, a leading payment technology company, claims to have witnessed a whopping growth of 187% in online cash transactions since April 2020.

Indhumathi D

Businesses face ups and downs but what really matters is how entrepreneurs manage risks and stand their ground amid a crisis. The same applies to the ride-hailing industry. Leading service providers have always managed to overcome crises including the COVID-19 pandemic all by devising innovative strategies to handle the situation better and keep their businesses going even during these uncertain times. Ultimately, failure is just a phase and good times are not far behind.

Indhumathi D

The ride-hailing taxi industry has a much wider scope for growth especially with the increase in the need for easy access to daily transit. In fact, the global ride-hailing market valued $36,450.0 million in 2017 is projected to reach $126,521.2 million by 2025. With the growing market demand, taxi businesses can gain massive profits if they can formulate an effective business strategy and rightly execute the same.

Indhumathi D

Affiliation is an emerging marketing concept in the business world. It is a kind of marketing that is based on performance where a business operator recompenses connected affiliates for bringing customers through their marketing efforts. It is a sales tactic that helps service providers grow sales by letting others target the same audience (who will be called “affiliates”). Such affiliates will be provided with a commission for recommending the service to others.

Indhumathi D

The on-demand taxi business has attained phenomenal growth in the past 10 years. Its potentiality attracts many startups, thereby becoming the most competitive sector. Even though it has a greater probability to get more revenue, taxi businesses require a special consideration to get notified among an array of industry giants. Therefore, being a taxi service provider, you have to strengthen your brand with a strong marketing strategy.

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What makes taxi-hailing business gain popularity is nothing but its convenience and simplicity. However, industry giants have had a few strategies that help them rule the taxi world and explore greater opportunities. Here I have listed some 7 strategies that will definitely work for you if you are into taxi business or have any plan of taking up taxi aggregation.
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