Indhumathi D

In recent years, the travel and tourism industry has garnered increasing interest from the global audience. Naturally, when it comes to planning a vacation, the primary activity is to check all the possibilities for a convenient trip, right from airport pickup to visiting the local attractions. This need for accessibility to local transit in unknown places creates massive scope for the growth of ride-hailing apps in the travel and tourism industry.

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For years, the Indian taxi industry was fragmented and unorganised. But, with the introduction of TaxiForSure in 2013 and Uber’s entry in the same year, a drastic change was in sight. Today, the apprehensions surrounding on-demand taxi transportation have almost disappeared and the existing traditional taxi players have ventured into the digital world.
Retracing the on-demand industry
Where Uber was disrupting the taxi industry all over the world, things seemed slow in the Indian soil.

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Conferences are the life force of the ride-hailing industry however, very few show interest towards them.  Here is why you need to take time to attend ride-hailing conferences.
Know the industry better
Ride-hailing conferences are the most authentic channels through which you can get to know the updates in the industry. There are, of course, a lot of sources on the internet.

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Affiliation is an emerging marketing concept in the business world. It is a kind of marketing that is based on performance where a business operator recompenses connected affiliates for bringing customers through their marketing efforts. It is a sales tactic that helps service providers grow sales by letting others target the same audience (who will be called “affiliates”). Such affiliates will be provided with a commission for recommending the service to others.

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SaaS (software as a service) is a software distribution model, growing at a faster pace, and gaining prominence among startups as it does not require any installation, hardware acquisition, licensing, and maintenance, which will be taken care by a third-party provider (software provider). The third party hosts applications and makes them available to business operators in the cloud.

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Obviously, the first and foremost step to improve app retention is to build/buy an app that sells. Your users will not hesitate to abandon your app if it does not function properly. Besides, you also have to engage them through the app store listing even before they download your app from the respective app store. However, it involves a lot more to improve app engagement after the app is downloaded.