Louis

Social media influencers are those who make use of social media platforms to promote a product and engage their long reach of audience and followers. Using their online presence to promote businesses and its services to a larger market is called influencer marketing. This type of marketing is on the rise when compared to other traditional marketing strategies. Below are some of the reasons why social media influencers are essential to promote your ride-hailing taxi business.

Louis

For years, the Indian taxi industry was fragmented and unorganised. But, with the introduction of TaxiForSure in 2013 and Uber’s entry in the same year, a drastic change was in sight. Today, the apprehensions surrounding on-demand taxi transportation have almost disappeared and the existing traditional taxi players have ventured into the digital world.
Retracing the on-demand industry
Where Uber was disrupting the taxi industry all over the world, things seemed slow in the Indian soil.

Louis

Conferences are the life force of the ride-hailing industry however, very few show interest towards them.  Here is why you need to take time to attend ride-hailing conferences.
Know the industry better
Ride-hailing conferences are the most authentic channels through which you can get to know the updates in the industry. There are, of course, a lot of sources on the internet.

Louis

SaaS (software as a service) is a software distribution model, growing at a faster pace, and gaining prominence among startups as it does not require any installation, hardware acquisition, licensing, and maintenance, which will be taken care by a third-party provider (software provider). The third party hosts applications and makes them available to business operators in the cloud.

Louis

Obviously, the first and foremost step to improve app retention is to build/buy an app that sells. Your users will not hesitate to abandon your app if it does not function properly. Besides, you also have to engage them through the app store listing even before they download your app from the respective app store. However, it involves a lot more to improve app engagement after the app is downloaded.

Louis

Several fatal taxi incidents made people, especially women passengers, worried to hop into the taxi. Besides the government’s safety policies and regulatory steps, ride-hailing industry giants have beefed up safety features to avoid such mishaps and taken precautionary measures to safeguard their passengers, maintain trust, and revive their goodwill.

Louis

In the prevailing scenario, ratings and reviews are important factors that can impact the downloading decision of your audience. While creating visibility, the ratings can increase the conversion rate as buyers rely majorly on star ratings of the app provided by existing users and their reviews. If you really want to improve the app downloads, your app must be rated regularly and reviewed positively.