The Official Blog
The rapid growth of the ride-hailing industry has made it the hub for taxi startups. Across the globe, most of the traditional taxi companies have adopted the online ride-hailing concept to compete with the industry giants. However, the taxi drivers who drive for ride-hailing companies are being swayed between technology and taxi companies.
A statistics shows Facebook had 2.27 billion monthly active users, LinkedIn 260 million, and Twitter 326 million. The number keeps growing. According to a study, people across the world spend nearly 20 minutes every day on these social media. So, it would be the right platform for your taxi business to can find 65% of your potential customers. Marketing through such digital channels would be the smartest and cheapest way to reach your target audience with no investment.