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The ride-hailing taxi industry has a much wider scope for growth especially with the increase in the need for easy access to daily transit. In fact, the global ride-hailing market valued $36,450.0 million in 2017 is projected to reach $126,521.2 million by 2025. With the growing market demand, taxi businesses can gain massive profits if they can formulate an effective business strategy and rightly execute the same.
A statistics shows Facebook had 2.27 billion monthly active users, LinkedIn 260 million, and Twitter 326 million. The number keeps growing. According to a study, people across the world spend nearly 20 minutes every day on these social media. So, it would be the right platform for your taxi business to can find 65% of your potential customers. Marketing through such digital channels would be the smartest and cheapest way to reach your target audience with no investment.