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Despite the increasing need for private transit, driver ride cancellation is considered as one of the major issues that hinder the growth of the ride-hailing segment. In fact, 36% of passengers in India claim driver cancellation to be the biggest drawback in booking on-demand taxis. Besides causing inconvenience for customers, it affects the overall business productivity for taxi owners which, in turn, cuts short the cash flow into their businesses.

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In recent years, the travel and tourism industry has garnered increasing interest from the global audience. Naturally, when it comes to planning a vacation, the primary activity is to check all the possibilities for a convenient trip, right from airport pickup to visiting the local attractions. This need for accessibility to local transit in unknown places creates massive scope for the growth of ride-hailing apps in the travel and tourism industry.

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Social media influencers are those who make use of social media platforms to promote a product and engage their long reach of audience and followers. Using their online presence to promote businesses and its services to a larger market is called influencer marketing. This type of marketing is on the rise when compared to other traditional marketing strategies. Below are some of the reasons why social media influencers are essential to promote your ride-hailing taxi business.

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For years, the Indian taxi industry was fragmented and unorganised. But, with the introduction of TaxiForSure in 2013 and Uber’s entry in the same year, a drastic change was in sight. Today, the apprehensions surrounding on-demand taxi transportation have almost disappeared and the existing traditional taxi players have ventured into the digital world.
Retracing the on-demand industry
Where Uber was disrupting the taxi industry all over the world, things seemed slow in the Indian soil.

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Conferences are the life force of the ride-hailing industry however, very few show interest towards them.  Here is why you need to take time to attend ride-hailing conferences.
Know the industry better
Ride-hailing conferences are the most authentic channels through which you can get to know the updates in the industry. There are, of course, a lot of sources on the internet.

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SaaS (software as a service) is a software distribution model, growing at a faster pace, and gaining prominence among startups as it does not require any installation, hardware acquisition, licensing, and maintenance, which will be taken care by a third-party provider (software provider). The third party hosts applications and makes them available to business operators in the cloud.

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Obviously, the first and foremost step to improve app retention is to build/buy an app that sells. Your users will not hesitate to abandon your app if it does not function properly. Besides, you also have to engage them through the app store listing even before they download your app from the respective app store. However, it involves a lot more to improve app engagement after the app is downloaded.