Indhumathi D

Social media influencers are those who make use of social media platforms to promote a product and engage their long reach of audience and followers. Using their online presence to promote businesses and its services to a larger market is called influencer marketing. This type of marketing is on the rise when compared to other traditional marketing strategies. Below are some of the reasons why social media influencers are essential to promote your ride-hailing taxi business.

Indhumathi D

For years, the Indian taxi industry was fragmented and unorganised. But, with the introduction of TaxiForSure in 2013 and Uber’s entry in the same year, a drastic change was in sight. Today, the apprehensions surrounding on-demand taxi transportation have almost disappeared and the existing traditional taxi players have ventured into the digital world.
Retracing the on-demand industry
Where Uber was disrupting the taxi industry all over the world, things seemed slow in the Indian soil.

Indhumathi D

As the taxi industry continues to grow exponentially, there seems to be a constant struggle between taxi companies to hire and retain drivers. The acute demand has led to a shortage of professionals and so it is imperative to retain your existing drivers and not risk losing them to your competitors. Here are 4 effective driver retention strategies.
Driver Engagement
Engaging drivers is the biggest prospect in the taxi industry.

Indhumathi D

Conferences are the life force of the ride-hailing industry however, very few show interest towards them.  Here is why you need to take time to attend ride-hailing conferences.
Know the industry better
Ride-hailing conferences are the most authentic channels through which you can get to know the updates in the industry. There are, of course, a lot of sources on the internet.

Indhumathi D

Affiliation is an emerging marketing concept in the business world. It is a kind of marketing that is based on performance where a business operator recompenses connected affiliates for bringing customers through their marketing efforts. It is a sales tactic that helps service providers grow sales by letting others target the same audience (who will be called “affiliates”). Such affiliates will be provided with a commission for recommending the service to others.

Indhumathi D

SaaS (software as a service) is a software distribution model, growing at a faster pace, and gaining prominence among startups as it does not require any installation, hardware acquisition, licensing, and maintenance, which will be taken care by a third-party provider (software provider). The third party hosts applications and makes them available to business operators in the cloud.