Indhumathi D
With the hype in mobile phone usage, mobile applications play a vital role in revolutionizing business today. Considering the commercial scope, there are about 3 million applications in the major app stores now. To stand your ground in the business race and be a step ahead of your competitors, you need to boost your app visibility and increase app downloads. App store optimization (ASO) is the technique with which you can improve your business prospects using a mobile app.