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The ride-hailing taxi industry has a much wider scope for growth especially with the increase in the need for easy access to daily transit. In fact, the global ride-hailing market valued $36,450.0 million in 2017 is projected to reach $126,521.2 million by 2025. With the growing market demand, taxi businesses can gain massive profits if they can formulate an effective business strategy and rightly execute the same.

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Despite the increasing need for private transit, driver ride cancellation is considered as one of the major issues that hinder the growth of the ride-hailing segment. In fact, 36% of passengers in India claim driver cancellation to be the biggest drawback in booking on-demand taxis. Besides causing inconvenience for customers, it affects the overall business productivity for taxi owners which, in turn, cuts short the cash flow into their businesses.

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Now that you know what app store optimization is and the commercial benefits it can fetch, from our previous article, here is a look at the top strategies for effective app store optimization.
Know your customers
The first step to app store optimization is comprehending how your potential customers search for apps like yours on the app store. Find out the set of keywords your competitors use to drive traffic to their app pages.

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With the hype in mobile phone usage, mobile applications play a vital role in revolutionizing business today. Considering the commercial scope, there are about 3 million applications in the major app stores now. To stand your ground in the business race and be a step ahead of your competitors, you need to boost your app visibility and increase app downloads. App store optimization (ASO) is the technique with which you can improve your business prospects using a mobile app.

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Social media influencers are those who make use of social media platforms to promote a product and engage their long reach of audience and followers. Using their online presence to promote businesses and its services to a larger market is called influencer marketing. This type of marketing is on the rise when compared to other traditional marketing strategies. Below are some of the reasons why social media influencers are essential to promote your ride-hailing taxi business.

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For years, the Indian taxi industry was fragmented and unorganised. But, with the introduction of TaxiForSure in 2013 and Uber’s entry in the same year, a drastic change was in sight. Today, the apprehensions surrounding on-demand taxi transportation have almost disappeared and the existing traditional taxi players have ventured into the digital world.
Retracing the on-demand industry
Where Uber was disrupting the taxi industry all over the world, things seemed slow in the Indian soil.

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As the taxi industry continues to grow exponentially, there seems to be a constant struggle between taxi companies to hire and retain drivers. The acute demand has led to a shortage of professionals and so it is imperative to retain your existing drivers and not risk losing them to your competitors. Here are 4 effective driver retention strategies.
Driver Engagement
Engaging drivers is the biggest prospect in the taxi industry.