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Now that you know what app store optimization is and the commercial benefits it can fetch, from our previous article, here is a look at the top strategies for effective app store optimization.
Know your customers
The first step to app store optimization is comprehending how your potential customers search for apps like yours on the app store. Find out the set of keywords your competitors use to drive traffic to their app pages.
With the hype in mobile phone usage, mobile applications play a vital role in revolutionizing business today. Considering the commercial scope, there are about 3 million applications in the major app stores now. To stand your ground in the business race and be a step ahead of your competitors, you need to boost your app visibility and increase app downloads. App store optimization (ASO) is the technique with which you can improve your business prospects using a mobile app.